Our First Goal Wasn’t to Scale” – How IIM Grads Built a ₹1,380 Crore Dairy Startup
- Home
- /
- Blog
Our First Goal Wasn’t to Scale” – How IIM Grads Built a ₹1,380 Crore Dairy Startup
- 24 May 2025
- Akriti Singh
In a world where startups often chase rapid growth from day one, the founders of Country Delight took a different route. Their first goal? Not to scale, but to solve a real problem.
Backed by degrees from IIM and driven by a simple but powerful idea, they launched Country Delight to bring fresh, pure milk directly to people’s doorsteps. No middlemen, no additives, and no broken promises—just real dairy delivered within 36–48 hours of milking.
What started as a bootstrapped venture quickly struck a chord with health-conscious Indian families. Instead of pushing for aggressive expansion, the team focused on building trust, transparency, and quality—things often missing in India’s traditional dairy supply chain.
Over time, that trust paid off. In FY24, Country Delight crossed an astonishing ₹1,380 crore in revenue, becoming a household name in urban India’s dairy market.
Their story is proof that when you focus on doing the basics right—freshness, honesty, and customer happiness—scale follows naturally. From humble beginnings to disrupting an age-old industry, Country Delight is showing how startups can grow big without losing their values.
Comments : 0
Drop Your Comment
Recent Blogs
Related Blogs
Bihar Friends Turn Banana Waste into Rs 50 Lakh Turnover Bus...
- 11 July 2022
- Author
Jagat Kalyan said, “I met Satyam and Nitish in college. The three of us became very good friends. We all come from Bihar and that bonded us together when we were studying. When we came to our hom...
Read More
“4 Failed Businesses, ₹50 Lakh Lost” – How This Ludh...
- 10 March 2025
- Akriti Singh
Entrepreneurship is often romanticized, but behind every success story lies countless struggles, failures, and lessons. For one Ludhiana-based couple, the journey to building a premium D2C beauty bran...
Read More
24 YO B.Tech Launches Innovative AI Based Tech Startup To Re...
- 18 March 2025
- Akriti Singh
In a remarkable blend of technology and compassion, a 24-year-old B.Tech graduate has launched an AI-powered startup aimed at reuniting missing individuals with their families. Leveraging the latest a...
Read More